Looking ahead: Thinking in the future tense
"What future do we prefer?"
By Dana Greenlee, co-Host WebTalkGuys Radio
I want to be a futurologist when I grow up. Thats not a statement you
expect to hear from a young person. But Kirkland, Washington resident Glen Hiemstra loves
being a futurist, which is the practice of futures.
Listen to the audio discussion with
Glen Hiemstra, founder of Futurist.com
30 min. at 20K Stream
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Glen is the Founder and owner of Futurist.com and author of FuturistNews
and Beyond 2020:
The Shape of Things to Come. He was educated at Whitworth College, the
University of Oregon, and the University of Washington.
Glen is not alone. Futurists by the thousands converge at the General Assembly of the
World Future Society (WFS) (http://www.wfs. org) every three years to ponder.the
developments shaping the 21st Century, including science, technology, the Internet,
transportation, population, social trends, energy, economy, health care and entertainment.
Many futurists ask what the future will be like, but Glen asks, "What future do we
prefer?" We asked him to give us an insight into his passion for whats around
the bend.
Q: Tell me a bit about Futurist.com.
Hiemstra: Futurist.com is a website that offers information about how to think
about the future and learn about the various aspects of the future from space to science
to science fiction to technology to population trends. Its also a keynote speaking
and consulting company. I do a lot of speaking around the country about the shape of the
future and how to plan for it.
Q: What is a futurist?
Hiemstra: There are about 1,200 professional members of the World Future Society
(www.wfs.org), with 40,000
non-professional members worldwide. Most of us concentrate on three different aspects of
the future. 1) Forecasting the future, using quantitative and qualitative means, 2) some
are more interested in possible futures, imagining the future and writing
science fiction like Arthur C. Clark, and 3) probably the largest group help companies and
management teams develop long range plans to create the future. At Futurist.com, we do all
three of these.
Q: Whats your philosophy on the course of future events?
Hiemstra: The future is creatable, so we have choices to make. The further out we
look, the more choice-able the future is. If we plan for 6 months from now, a lot of
things are already decided. If you look 5-10-20 years out, what we decide now makes a
bigger difference. The way we THINK about the future affects the first domino we push
over, so if you change your picture of the future, youll push over a different
domino. For instance, the film 2001: A Space Odyssey created an expectation
for society of what the future would be like when it first came out in 1968 and can push a
domino to create that future.
Q: How do you see the future evolve within the Internet industry?
Hiemstra: No question - it is in a transition phase of the Internet as an
experiment to the Internet as a business enterprise. We fool ourselves into thinking that
the Internet might be different than other shifts, in terms of never experiencing bumps in
the road. This is just a classic shake down. All of the early experimenters came up
against that moment of one year ago where they had to face can we be more than an
experiment, and the answer for many was no.
I think that were going to see, though still a little ways down the road, a robust
comeback in the consumer space on the Internet. The catalyst is the build out of bandwidth
over the next five years, of high-speed connections to homes reaching a critical mass. We
also go through societal technological shifts partly based on the change of generations
who have grown up with the Internet, so over the next ten years or so, well see the
emergence past the experimental stage into the true use and business phase.
Q: Do you look at older industries for perspective in predicting the future?
Hiemstra: Yes. A good analogy is the automobile. During the early adoption phase,
the auto had to be cheap enough for everyone to have one and you had to build the
bandwidth - the road system - so there was a reason and ability to move
around, which took twenty years. The other reasonable comparison is in the early auto
industry there were hundreds of experimental companies building autos in the mid
1920s. By the late 20s, we were down to the Big Three.
Q: Any social impacts that Internet will have on the world that we havent
seen yet?
Hiemstra: One I get asked about a lot is what will happen to language and
culture. We will see the Internet create more interest in and need for multiple language
abilities. Theres something like 100,000 non-English websites.
Q: Other future trends?
Hiemstra: What is really anticipated and quite revolutionary are more non-human
things communicating with each other via the wireless Internet. That is, a computer
interacting with another computer interacting with a refrigerator interacting with a power
transformer interacting with an automobile and so on. Devices will converse with each
other, operate along side of humans. It will be complex but self-organizing as we change
from stand-alone to integrated devices.
Q: How will voice recognition with a computer impact human communication?
Hiemstra: At the Human Interface Technology Lab, we study the interface between
humans and computers, and augmented reality and virtual reality. Despite the huge increase
in computing power, we still interact with our computers by wiggling our fingers at
keyboards and looking at flat screens. Everything has changed except for those two things.
We already have automobiles where the climate control and radio and such are accessed by
voice. In very short order over the next few years well see more devices with robust
voice activation systems. Keyboards wont disappear, but in the future home we will
have a variety of other ways to interact with devices such as pointing, clicking,
speaking, typing, waving, and eye blinking instructions to a machine.
Q: We all want to know what is around the bend, but for many different reasons.
How do I become a futurist?
Hiemstra: There is a good academic undergrad and masters degree program in
futurists studies at the University of Houston, near NASA. One can also join the World
Future Society and go to their conferences, or just pursue self-study.
Q: Any last thoughts?
Hiemstra: The growth of technology is just beginning. Its not over despite
what it looked like last year. While much of the future is unpredictable and full of
surprises, there are aspects of the future that are relatively knowable, if we take the
time to look.
~ WTG
(Dana Greenlee is producer and co-host of the WebTalkGuys Radio Show.
WebTalkGuys, a Seattle-based talk show featuring technology news and interviews. It is
broadcast on CNET Radio in San Francisco, on the web at CNET Radio, WebTalkGuys
Radio, Sonic Box and via the XM satellite network and the telephone
via the Mobile Broadcast Network. The
show is availble via Pocket PC from Mazingo.net.
Past show and interviews are also webcast via the Internet at http://www.webtalkguys.com).
PC World magazine names WebTalkGuys "Best of Today's Web Hidden Gems" in their August 2002 issue.
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